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samsung_web05Samsung Electronics Co, Ltd is a global leader in LCD, semiconductor, telecommunication, digital media and digital convergence technologies. In 2004, the parent company recorded sales of US$55.2 billion and a net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries and regions, the company has five main business units: LCD, Digital Appliances, Digital Media, Semiconductors and Telecommunications Networks. Recognized as one of the fastest growing brands, Samsung Electronics is the world’s largest producer of color monitors, color TVs, memory chips and TFT-LCDs.

Samsung Electronics wanted a web site that provided its products information, latest promotion, and corporate news to the public. The company would extend their market to online, by e-marketing tools like e-newsletter and establish a customer loyalty club – the Prestige Club on-line.

Customer Goals and Objectives

  • Create a web site that provide latest product information to customers
  • Create a web site that latest promotion activities can deliver to web surfer
  • Develop e-marketing materials

The Solution

Instead of hiring numerous man power to achieve it goals, Samsung Electronics Hong Kong appoints IDEO as Samsung’s web agency.

First, IDEO created the “web site template” for Samsung Electronics Hong Kong web site, based on the creative guideline provided by Samsung headquarters, and implemented necessary localization.

Second, IDEO updated the product information as well as ad banner and press release with the content management tool so latest product features and specification could deliver to the web surfer just in time.

Third, IDEO offered a maintenance plan that basically made IDEO part of the Samsung Electronics team. This gave Samsung Electronics close contact to IDEO staff that provided quick response to client needs.

Fourth, IDEO developed e-marketing tools from time to time that allowed Samsung Electronics to be in touch with customers.

samsung_web_2_05-1The Benefits

Samsung Electronics was able to keep costs down with an efficient procedure to quickly update the web site contents.

They were able to generate additional value, and hence revenue, through e-marketing that that IDEO created.

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